On April 6th and 13th, 2023, the Master’s Program in Sustainable Tourism at Sekolah Pasca Sarjana, Universitas Padjadjaran (Unpad), held a special hybrid guest lecture featuring Dr. Ahmad Zabidi Bin Abdul Razak from the University of Malaya. This event provided a unique opportunity for students to gain in-depth knowledge about Tourism Research Methodology directly from an esteemed international expert.

The two-part session allowed students to explore various research methodologies tailored to the tourism sector, enhancing their understanding of how sustainable practices can be integrated into academic studies and real-world applications. Dr. Zabidi’s lectures focused on comprehensive approaches to collecting, analyzing, and interpreting tourism-related data, essential for driving innovation in sustainable tourism.

This event highlights Unpad’s commitment to fostering international collaboration, aligning with Sustainable Development Goals (SDGs) 4 (Quality Education) and 17 (Partnerships for the Goals). By hosting experts like Dr. Zabidi, the program underscores its dedication to providing high-quality, globally-relevant education, ensuring that students are equipped with the latest research techniques and sustainable tourism practices. Furthermore, this collaboration strengthens Unpad’s network with international institutions, enhancing global academic partnerships that promote knowledge exchange and sustainable development.

The alignment with SDG 4 emphasizes Unpad’s focus on providing inclusive and equitable quality education, preparing future leaders in tourism to implement sustainable strategies. Additionally, the emphasis on SDG 17 reflects the importance of partnerships for the advancement of education and sustainable tourism initiatives. This international engagement exemplifies the global efforts necessary to address the challenges of sustainable development in tourism.

By organizing events such as this, Sekolah Pasca Sarjana Unpad continues to play a vital role in nurturing future tourism professionals with a solid foundation in sustainability, research, and global collaboration.

This event is also an indicator of Universitas Padjadjaran’s active involvement in achieving The Times Higher Education (THE) Impact Rankings, which track universities’ contributions to the United Nations’ SDGs. Through initiatives like this, Unpad not only boosts its academic excellence but also reinforces its role in driving sustainable global solutions.